Newborns Vietnam partnered with Road Cycling UK to commission a video about the inaugural Cycle a Difference challenge ride. A 850mile charity cycle ride across Vietnam designed to raise money to improve care for newborns, which is desperately needed. 

They wanted a video that showcased the ride first, giving an impression of the country and the challenge but also did not ignore the purpose of the ride, the vital work that Newborns Vietnam does in raising money to improve care for newborns in Vietnam.